Finance1.0 update: Monetization for builders

We are extremely excited and proud to unveil new features which will enable builders on CREY to monetize their creations.

As mentioned in our previous statement regarding Finance & Monetization, we believe that giving the option to builders to make real money out of their imagination is one of the key pillars to making game creation truly accessible. We want to help aspiring game developers pursue their dream of making a living off of their creations a reality, with the belief that with enough financial stability coming from their games, builders out there will be able to spend more time crafting games and creating ever more entertainment and fun for others.

Without further ado, let’s jump in to what’s new!

Earn Sparks

Builders can now earn Sparks. Sparks are CREY Games main platform currency and are brought by players in our store to be spent inside games made by builders. Sparks earned by builders are subject to fees and can be exchanged for real world money in the Creator Program after reaching a certain earnings threshold, more on fees and thresholds below. In order to earn Sparks, builders can set up shops in their games to entice players into buying things. Like all of our features, we strive to make them accessible and easy to use.

The Creator Program

The Creator Program is where builders can exchange their Sparks for real world money. It is also a space where builders can access all other information regarding their Sparks including their earnings history and their exchange request history. In order to be eligible to apply to the Creator program, users must comply with the following rules:

  • Users need to declare their country of residence and Zip code
  • Users must agree with the following Terms & Conditions:
    • I am of legal age (18+)
    • I must respect CREY’s EULA and Terms and Conditions.
    • I am responsible for the recognition of any taxes and obligations in my country of residence
    • This is a beta-version of the monetization program
    • I will need to accept a full set of terms and conditions later in order to continue participating in this program
    • I agree to provide my name, address, and banking information in order to receive a payout
    • I am liable for any illicit or illegal content
    • CREY has the right to accept or reject a potential payout according to applicable laws

If the above conditions are fulfilled, users who apply to the Creator Program are automatically and instantly accepted, greatly simplifying the process to monetize games.

For more detailed information about the Creator Program, please check out our FAQ.

To register to the program, please click here.

Monetary fees and thresholds

CREY Games strives to make game creation as accessible as possible through no-code, technological innovation and finance. In order to keep providing innovative tools and features to the builders out there, CREY Games needs to sustain itself financially, without compromising it’s core values. Therefore, to stay true to our mission we have decided to provide our builders with the best fees in the UGC gaming industry.

Pie charts representing the revenue split between creators and UGC gaming companies.
Source: Roblox, Core, Recroom

Any commissions incurred by CREY Games makes goes toward sustaining the company, covering our operations and reinvesting into building our service. Here’s a breakdown of the builder earnings:

In game transaction:

We will charge 20% of the value of Sparks that is earned by a builder for all in game transactions. This means that the builders get the remaining 80% of Sparks.


If a builder sells a bag of currency worth 10 sparks, CREY Games will take away 20% of that amount meaning the builder will receive 8 sparks in his account and 2 Sparks will go to CREY Games.

We also round up in favor of builders in case of decimals. For example, if a builder sells an item for 6 Sparks, they will earn 5 Sparks.

Exchange of Sparks

In the Creator program, successful builders can request an exchange of their Sparks for real world money. In order to be eligible for a cash out, builders must have at least 30,000 sparks in their account, or the equivalent of 300 USD. At cash out, builders are subject to a 30% fee from the requested amount.

To make cash out request, users can click on the “Cash out” button which will trigger a process where all of the Sparks in the account will be exchanged for real world money.

A pop up will appear where a user must indicate his or her PayPal account information (email) and the desired currency in which they wish to receive payment. CREY Games supports transfers via PayPal only at this stage, please contact us if you have any issues with PayPal.

Once the request is made, the Sparks in the user’s account will be placed on temporary hold and the user will receive an email confirmation with the details of the exchange request.

After a request as been made, it goes under review by our internal team. An audit is performed to make sure that the request was not made by a user who has breached community guidelines, committed fraud or has been involved in illegal activities such as money laundering. Please allow up to 7 days for this process to happen.

If the request is accepted, the user will receive a confirmation email and a transfer on their PayPal account.

In the unfortunate event where the request is denied, the user will receive an email with an explanation and their Sparks will be returned to their account.

If you have any other questions please feel free to contact us on our Discord Channel

Start earning money with CREY Games, join our Creator Program now!